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London is calling shoppers to Kohl's

9/14/2015

Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.


The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com calledThakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.


“We are thrilled to partner with Thakoon during one of the biggest fashion seasons of the year,” said Nancy Feldman, Kohl’s executive vice president of women’s apparel. “He is an award-winning designer who will bring an elevated caliber of fashion to our customers that we know they will love.”


The DesigNation collection marries designer quality with London’s iconic character, culture and history. The fall assortment is fashioned with unique color palettes, prints and patterns and priced from $36 to $175.


Panichgul, born in Thailand and raised in Omaha, Neb., founded his namesake label, Thakoon, in 2004.Thakoon is the seventh designer to partner with Kohl’s for an exclusive DesigNation collection, introduced in the fall of 2012 with Narciso Rodriguez, followed by Derek Lam, Catherine Malandrino, Peter Som, Elie Tahari, and most recently MILLY by Michelle Smith.


“There is a strong sense of freedom and individuality in fashion now, and I love to see how women make things their own,” said Panichgul. “Thakoon for DesigNation is a repertoire of classic pieces, each with a twist for the everyday wardrobe of the Kohl’s customer.”



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