Marketing Tactics

The company, the PGA Tour’s exclusive off-course/off-airport retail partner, has built a business dedicated to providing golf enthusiasts of all levels access to the same technology and expertise that card-carrying Tour pros enjoy. Stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club-making and repair facility.   

New York -- eBay is about to launch a shipping club that seems somewhat fashioned after Amazon Prime — but it’s not starting out in the United States.

The company will debut its shipping program in Germany, The Street reported. Called eBay Plus, it will reportedly cost 19.90 euros (about $22) a year and will allow buyers to receive certain orders within two days plus free returns.

Bentonville, Ark. – Five Walmart stores in central Florida are reportedly getting ready to serve the needs of hungry customers.

New York -- The long-delayed, controversial American Dream retail-entertainment destination in the Meadowlands in East Rutherford, New Jersey, has snared three high-profile tenants.  

Hudson's Bay Company announced that three of its store brands — a 131,906 sq. ft. Saks Fifth Avenue, a 119,605 sq. ft. Lord & Taylor, and a 30,000-sq.-ft. Saks Off 5th — will be among the three million-sq.-ft. mega-center’s tenants. It is the first time Hudson’s Bay has housed all three of its U.S. banners in one location.

Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

Rite Aid associates plan to honor 274 students who have been named recipients of Folds of Honor educational scholarships provided by the Rite Aid Foundation’s KidCents program.

Houston -- The integration of the Sleep Train organization into Mattress Firm continues as the firm works to drive future growth.

Mattress Firm Holding Corp. announced that Ken Murphy has been promoted to president and Rob Killgore to COO.

Corte Madera, Calif. – Restoration Hardware Holdings Inc., which is set to launch two businesses in its third quarter, had generally rewarding second quarter of fiscal 2015.

Net income rose 9% to $29.93 million from $27.25 million the same period a year earlier, with costs and expenses not growing at the same rate as sales.