Marketing Tactics

Fremont, Calif. – The Men’s Wearhouse Inc. likes the way its second quarter earnings look — even if its Jos. A. Bank unit continues to struggle.

Net earnings almost quadrupled to $47.8 million from $12.3 million, beating Wall Street estimates.

Research Triangle, N.C. -- Christmas keeps getting earlier with each passing year, but the main challenge for online merchants stays the same.

Nearly 60% of online retailers plan to start their holiday promotions in September or sooner, and 34% of the retailers said fulfilling orders on time is their biggest challenge during the holidays, followed by adjusting to competitor activity (27%) and converting mobile traffic (19%).

New York – What’s in a name? When that name is Tiffany, as Costco discovered, potentially some hefty financial penalties.

Federal judge Laura Taylor Swain has ruled in favor of Tiffany & Co. in a suit the luxury retailer initially brought against Costco Wholesale Corp. in February 2013. The civil suit sought damages for what Tiffany said were fake “Tiffany” engagement rings Costco sold at one of its stores in Huntington Beach, California.

Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.

Shoppers who are out of pet food won't have to go very far for a refill, if PetSmart's new partnership with Google has any say about it.

The retailer announced it has teamed with Google Express to provide overnight service in Chicagoland and a five-state Midwest region (120-mile radius from Chicago) in Illinois, Indiana, Wisconsin, Michigan and Ohio serving 25 million people.

Austin, Texas – Whole Foods Market is sharing the love with its consumers, across channels.

From Sept. 9 to Nov. 3, the Whole Foods Love Fest will offer special deals and events including surprises on its local and national social media channels.

Other features will include weekly $500 giveaways in stores, weekly product offers, and customized events and giveaways.

A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.

While the patterns of behavior from your most loyal customer can show you what is working, they can’t tell you anything about what isn’t working -- or how to fix it. In truth, a retailer’s most valuable customer is the one that comes into your store, browses, but then leaves before buying.