Marketing Tactics

More than half of all shoppers are planning to make holiday purchases over the Thanksgiving holiday period, according to a new report.

The 2015 International Council of Shopping Centers Black Friday Shopping Study shows that 59% of shoppers plan to make a purchase at a physical store over the weekend (Thursday-Sunday).

Surprisingly, Cyber Monday is shaping up to be the second-most popular day for in-store shopping – even though it’s a day normally associated with online activity. Overall, Americans plan to shop in-store on:

At NRF, we like to think of ourselves as the industry’s chief storyteller. As the nation’s largest private-sector employer, with 3.7 million retail establishments across the country employing close to 30 million people serving every community in the nation, retail has a lot of stories to tell.

Target Corp. is giving the bargain-priced, impulse section located in the front of its stores a makeover.

The retailer is transforming the popular department into “Bullseye’s Playground,” and the chain’s iconic mascot, Bullseye, will be located on the top of each display.

Bloomingdale's is apologizing after critics said one of its holiday advertisements appeared to promote date rape. The luxury department store owned by Macy's Inc apologized for the 'inappropriate' eggnog advertisement on Tuesday. [Reuters]

Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.

According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.

Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.

The holiday promotion season is fast approaching with the arrival of Thanksgiving and Black Friday. From that moment the race is on for customer dollars through to the New Year. We’ve all been through this many times, and it seems like no sooner has one season finished than we are shortly into planning for the next. But what impact are the prices we set having on customer behavior and the profits of retailers?

Shoppers all across the country who long for a taste of salsa from San Antonio or tortilla chips from Dallas will love the latest news from Texas-based grocery chain H-E-B.

Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.