Marketing Tactics

Experts and regular folks alike are puzzled by the uproar over Starbucks’ holiday cup design, the Associated Press reported. Even New York Cardinal Timothy Dolan sounded a curious note, saying "I don't think it's like Starbucks had the Christmas crib on their cups to begin with.” [Associated Press]

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Image-based e-commerce is becoming more popular on the consumer side, and now Shopify is making the retailer side more visually based.

The new Sello mobile app from e-commerce platform Shopify allows retailers to create a free online store by taking and posting photos of the products they want to sell, and then adding price and a brief description. No coding is involved.
Retailers can also use Sello to promote and sell products via platforms such as social media, email and SMS text. The only charges are fees from payment processors.

Sears is going the private, members-only route this Black Friday in an effort to drive traffic to its stores.

For the first time ever, Sears will open all of its stores to select Shop Your Way members for a private night of shopping for many of its Thanksgiving/Black Friday doorbusters four days early. Sears will hold its "Members Private Night" in all stores on Nov. 22 from 6-9 p.m. While access to the event is by email or text invitation only, members can text the word "EXCLUSIVE" to 73277 to receive an invitation, while supplies last.

Walmart’s Thanksgiving weekend promotional strategy is taking a more digital, less promotional turn that may hurt sales but should lessen the scenes of customer chaos and conflict that find their way onto YouTube.

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

J.C. Penney says the company's third quarter results will "exceed expectations" despite a $50 million settlement charge to settle a false advertising class action lawsuit.

The company announced Wednesday that it has reached an agreement to settle a false advertising class action lawsuit brought on behalf of California customers who purchased certain J.C. Penney private or exclusive branded products.

Macy’s blamed warm weather, weak foot traffic and excessive inventory for the company's worse-than-expected third quarter results and said it is studying real estate options for some of its most iconic stores.