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Marketing Tactics

  • The North Face continues in-store foray into virtual reality

    Shoppers in select North Face stores will be able to experience winter in Nepal up close and personal.

    The retailer, in collaboration with Jaunt Studios, a leading supplier of fully-immersive cinematic virtual reality experiences, is launching a new VR experience titled “The North Face: Nepal.” The content will be available for all smartphone users, and in the company’s stores in San Francisco, New York, and the brand’s new Regent Street location in London.

  • Video: Watch Build-a-Bear create float for Macy’s Thanksgiving Day Parade

  • It will be all about Black Wednesday at RadioShack

    RadioShack is moving Black Friday all the way over to Wednesday in the hopes of ramping up shopper excitement for the holiday.

    The company issued a call to customers Tuesday saying that as a "thank you to our loyal customers (particularly those who don't like to get trampled at big box stores on Black Friday), RadioShack's Black Friday Sale will begin early on Wednesday, Nov. 25." RadioShack says stores will stay open an extra hour on Wednesday, will reopen at 8 a.m. on Thanksgiving Day and feature extended hours the rest of the weekend.

  • Dollar General offers its holiday deals guide

    Dollar General is looking to help its customers stretch their budget this holiday season with an updated assortment of toys, as well as digital coupons, hot deals and low prices online and in-store.

  • Off-price store to make New York City debut

    The off-price wars are heating up in New York City.

    Saks Fifth Avenue will open its first Saks Off 5th outlet in New York City, in a 32-story office tower at 125 East 57th Street, in March 2016. The store will feature a lobby entrance at street level, which will access two lower level floors.

    “The addition of a new Saks Off 5th store at this strategic location will be a dramatic game changer for 57th Street retail east of Park Avenue,” said Charles S. Cohen, president and CEO of Cohen Brothers Realty Corp., which owns the property.

  • H-E-B Goes Beyond Products and Pricing to Connect With Customers

    (The following is an excerpt from the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, by Denise Lee Yohn.)

    Scott McClelland seems an unlikely candidate for his picture to appear under a "Why Is This Man Smiling?" headline. As spokesperson and president of the Houston food/drug division of Texas-based grocery store chain H-E-B, McClelland has plenty of reasons to be worried.

  • CBL celebrates grand opening of first play area in partnership with Fisher-Price

    CBL & Associates Properties and Fisher-Price along with special guest, Santa Claus, delivered an early Christmas gift to families at West Towne Mall in Madison, Wisconsin.

    The brand new soft play area attraction is now open and is the first of its kind in the country, resembling a larger-than-life Toy Box featuring iconic children’s brands like Thomas & Friends, Little People, and more.

  • Most shoppers will be hitting the (physical) shops on Black Friday

    More than half of all shoppers are planning to make holiday purchases over the Thanksgiving holiday period, according to a new report.

    The 2015 International Council of Shopping Centers Black Friday Shopping Study shows that 59% of shoppers plan to make a purchase at a physical store over the weekend (Thursday-Sunday).

    Surprisingly, Cyber Monday is shaping up to be the second-most popular day for in-store shopping – even though it’s a day normally associated with online activity. Overall, Americans plan to shop in-store on:

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