Marketing Tactics

For merchants looking to sustainably grow their revenue and future-proof their business in an ever-increasing competitive landscape, there is almost no better decision they can make than expanding beyond their domestic market.

With a little over two weeks until Black Friday weekend, Best Buy, HHgregg and other retailers are hoping many U.S. consumers have made shopping after Thanksgiving dinner a holiday tradition.

The consumer electronics retailers joined a growing list of retailers that released their Thanksgiving 
plans this week. Both Best Buy and HHgregg have decided to keep their same holiday sales plans from last year.

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

A prolonged drop in gas prices is boosting hopes among retailers that consumers will spend more this holiday season.

According to the latest Consumer Fuels Survey by the National Association of Convenience Stores (NACS), more than one in four (26%) consumers expect to increase their spending this month, a seven-point jump over the past month and the highest percentage this year. Last November, only 21% of consumers expected to increase their spending, according to the survey.

Store remodels can yield big results, according to Atlas Logistics, with a 7% to 10% increase in sales to existing customers.

It’s recommended that a complete store remodel occur every five to seven years to keep things current. And such remodels can yield big results in terms of increasing sales, according to Atlas Logistics.

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

 Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Mich.-based retailer grant a child's wish this holiday season.

Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

Taubman Centers is expanding its use of a mobile app that lets retail tenants connect with shoppers once they sign into a center’s WiFi network and offer them store-specific deals.