Marketing Tactics

J.C. Penney says the company's third quarter results will "exceed expectations" despite a $50 million settlement charge to settle a false advertising class action lawsuit.

The company announced Wednesday that it has reached an agreement to settle a false advertising class action lawsuit brought on behalf of California customers who purchased certain J.C. Penney private or exclusive branded products.

Macy’s blamed warm weather, weak foot traffic and excessive inventory for the company's worse-than-expected third quarter results and said it is studying real estate options for some of its most iconic stores.

The newest retail concept from Restoration Hardware now has its very own brick-and-mortar home.

The fist standalone RH Modern has opened, in West Hollywood, California, in the heart of the city’s Design District. The 21,000-sq.-ft. store combines both indoor and outdoor space. RH Modern also debuts with its own distinctive 540-page catalog, a dedicated website and national ad campaign.

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

Of all the celebrants of China’s annual “Singles Day” Nov. 11 holiday, Alibaba Group Holding Ltd. was probably the happiest.

By midnight Nov. 11 China time (which is ahead of all U.S. time zones), Alibaba estimated it had settled about $14.34 billion in gross merchandise volume (GMV) through its Alipay payment platform on its China and international retail marketplaces.

Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

The acquisition of Sheplers weighed on Boot Barn Holdings Inc. in the second quarter as the company reported flat same store sales.

Boot Barn said that for the second quarter ended Sept. 26, net sales increased 50% to $129.7 million; same store sales increased 0.1%; and net income was $1.2 million, or 4 cents per diluted share. 

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.