Marketing Tactics

The opening of more than 100 stores in the third quarter helped Michael Kors increase revenues, although same-store sales were more moderated.

Springfield may be home to the “The Simpsons.” But it won’t be home to the first-ever retail store dedicated to the long-running (27 years) television cartoon series.

20th Century Fox has announced that the world's first Simpsons store will open in Beijing, China, in March, followed by a second location, in Shanghai, by June.

Retailers surely expect to move a lot of salty snacks and beer ahead of Super Bowl Weekend, but candles too?

That’s just one of the more interesting items a new survey reveals as the product categories most impacted by the big game. IRI released data detailing the sales lift of various food, beverage and consumer product categories in the run up to Super Bowl Sunday.

Coach will celebrate its 75th anniversary with the opening of a three-level flagship on Fifth Avenue in Manhattan,

The store, at the corner of Fifth Avenue and 54th Street, is due to open in the fall.

Soft Surroundings has completed a dividend recapitalization that was financed through an expansion of the existing credit facility.

The women’s lifestyle retailer is in the midst of a nationwide store expansion strategy, and the new debt financing includes a designated facility to fund future store openings. The company opened 11 new stores in 2015 and has identified over 15 locations for 2016.

Retailers are always looking for new promotional opportunities and with the arrival on the Lunar New Year a mall operator in upstate New York hopes to generate shopper traffic with a range of Chinese-inspired activities.

99 Cents Only has done it again. The company’s penchant for clever promotions will be on display on Valentine’s Day in the parking lot of one of its stores on Sunset Boulevard in Los Angeles.

Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.

They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.