Skip to main content

Marketing Tactics

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • Kroger fuels fandom with gas sweepstakes

    Kroger customers are about to find out "how low" gas prices can go with a new contest from the nation's largest supermarket chain.

    With Kroger's newest #FuelPointsSweeps giveaway, customers have a chance to win free fuel for a month, not to mention pay as little as 1 cent for a gallon of gas.

  • Walmart bottled water convoy heading to Flint

    Walmart and three of the nation’s largest bottled water suppliers are coming to the aid of Flint, Michigan, residents who lack access to safe drinking water after the municipal water supply became tainted with lead.

    Walmart, Coca-Cola, Nestlé and PepsiCo are sending 176 truckloads of water to Flint – roughly 6.5 million bottles – which is an amount estimated to meet the daily needs of more than 10,000 children for the rest of the year.

  • The Great Trade-In is back at Toys 'R' Us

    Toys "R" Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

    The event will take place at Babies "R" Us and Toys "R" Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

  • The Great Trade-In is back at Toys"R"Us

    Toys"R"Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

    The event will take place at Babies"R"Us and Toys"R"Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

  • What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.
     
    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
     
    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
     

  • Golf retailer expanding west

    PGA Tour Superstore continues to broaden its footprint with its first store in Utah.

    The retailer announced it will open a 25,000-sq.-ft. store in Sandy, Utah, in April. The Sandy store, which will feature four state-of-the-art simulators, four practice hitting bays and an expansive putting green measuring more than 750 sq. ft., is the first of five new store locations the company has announced for 2016.

X
This ad will auto-close in 10 seconds