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Marketing Tactics

  • Shoes sales propel profits at Under Armour

    Profit at Under Armour increased nicely in the fourth quarter, and the sports clothing company said growing shoe sales led the company to increase its outlook.

  • College kids lend Lane Bryant plus-size prowess

    Lane Bryant is all about changing the conversation regarding plus-size fashion and thanks to the efforts of a dozen design students the retailer is interpreting what that means for shoppers.

  • Chef Christian Petroni to bring renowned Italian restaurant to Downtown Brooklyn

    Brooklyn, N.Y. -- Acadia Realty Trust and Washington Square Partners, co-developers of City Point, announced that Fortina, the Italian restaurant of chef, Christian Petroni, signed a 15-year, 4,612-sq. ft. lease, at the 1.8 million-sq. ft. mixed-use project in Downtown Brooklyn, New York.

  • Survey: Consumers identify major purchase inhibitor

    A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

    A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

    At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

  • Macy's wants shoppers to Go Red for Women

    Macy’s is looking to inspire shoppers once again this February with promotional events tied to the American Heart Association’s Go Red For Women campaign.

  • The new queens of candy revealed

    Photo: Julie Bierman, left, with the Army & Air Force Exchange Service, and Jennifer Dilts, right, with Dollar General will be honored at the upcoming NCA annual meeting.

  • Shops at Highland Village adds restaurant as property completes makeover

    Highland Village, Texas -- Trademark Property Corp., the operating partner for The Shops at Highland Village located in Highland Village, Texas, announced Torchy’s Tacos has signed a lease for 5,262 sq. ft. at the recently renovated shopping center. In addition, Runway Seven’s flagship store will relocate this spring to a larger space.

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

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