Marketing Tactics

A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.

According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

The conversion of Target’s in-store pharmacies and health clinics to CVS Pharmacy and Minute Clinic has begun.

The first of the new store-within-a-store concept showcasing the CVS Health and Target partnership went live Wednesday morning in the Charlotte, North Carolina, market.

Teams from Target and CVS Health will spend the next six to eight months converting all of Target’s 1,672 pharmacies and 79 clinics nationwide to CVS Pharmacy and Minute Clinic locations.

Meijer is continuing to provide support to Flint with a $500,000 donation to help meet the needs of the city’s residents, who are struggling with contaminated drinking water.

The retailer’s donation will be distributed to three nonprofit organizations that are coordinating a variety of relief efforts related to the ongoing water crisis, including:

While the United States continues to experience slow, yet steady economic growth, the future of the domestic retail industry remains unclear as businesses are forced to adapt to a world where consumers are more cost-conscious than ever before. Amidst this challenging climate, retailers must be smarter at understanding their customers, products and the experiences they offer.

Revisiting Brand and Revenue Expansion Strategies

Walmart is extending the reach of its online grocery pickup service in Canada.

After initially launching online grocery pickup at 11 Canadian stores in July 2015, Walmart is now offering online grocery pickup at 12 more stores in the Greater Toronto market. Orders can be placed at six stores as of Feb. 3 with first pickup Feb. 9; while orders can be placed Feb. 18 with first pickup Feb. 23 at the remaining six.

Houston -- Baker Katz, an X Team International partner and full-service commercial real estate brokerage firm specializing in retail tenant representation, investment sales, and project development and leasing, announced that it has purchased 30,000 sq. ft. of land in Houston and completed a 7,000-sq.-ft. lease on behalf of Advance Auto Parts. Construction will slated to begin this month with an opening in May 2016.

Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.