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Marketing Tactics

  • Ace Hardware tops customer satisfaction ranking for eighth consecutive year

    Oak Brook, Ill. -- The J.D. Power 2014 U.S. Home Improvement Retailer Store Satisfaction Study has ranked Ace Hardware “Highest in Customer Satisfaction with Home Improvement Retail Stores” for the eighth year in a row. Ace has captured this ranking ever since the organization began this study eight years ago.

  • Sam's Club launches chip-enabled credit card

    In a major boost to member benefits, Sam’s Club announced a credit card cash back program that gives members the opportunity to earn 5% cash back on fuel, 3% cash back on dining and travel and 1% cash back on all other purchases, up to $5,000 annually.

  • PGA Tour champ signs on with Skechers GOgolf

    Skechers Performance Division has signed seven-time PGA Tour champion Matt Kuchar — currently ranked fifth in the world — as the first brand ambassador for the Skechers GOgolf line.

    The multiyear partnership will feature Kuchar in a global advertising campaign that covers TV, print, digital and outdoor mediums. The company will also collaborate with Kuchar on a namesake signature shoe line.
     

  • Five Below to enter Houston with eight stores

  • M&M’s store opens in Paris airport

    New York -- Mars International Travel Retail (MITR) has opened the first M&M's store in France, in Terminal 2A at Paris-Charles de Gaulle Airport.

  • Hershey’s unwraps retail experience on Vegas strip

    Hershey's Chocolate World has opened a retail location at New York-New York Hotel & Casino on the Las Vegas Strip.
     
    The West Coast flagship store, which occupies two floors and boasts a 74-ft. high by 24-ft. wide Hershey’s Milk Chocolate Bar façade sign that visitors can walk through, immerses consumers in more than 800 candy and chocolate offerings, including Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers and Twizzlers brands.
     

  • Digital gifting company CashStar taps new marketing chief

    CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

  • Hershey’s Las Vegas flagship offers immersive retail experience

    Las Vegas -- The Hershey Company has opened a retail flagship, Hershey’s Chocolate World at New York-New York Hotel & Casino in Las Vegas.

    The store, which occupies two floors and has an eye-catching 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through, is designed to provide shoppers with an experiential concept that immerses them in more than 800 candy and chocolate offerings.

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