Marketing Tactics

Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) launched ECRM Connect 3.0, a redesigned productivity application that expands on the ECRM Connect platform which originally debuted April 2012.

By Bill Schild

To date Loblaw has donated more than $1 million and 323,000 pounds of food across Canada during the Extra Helping Food Drive, and is more than halfway to achieving its 2014 goal of $1.8 million and 1.8 million pounds of food.

Newfoundlanders have helped to replenish food bank supplies in the province with $27,721 and 26,940 pounds of food donated by customers and colleagues at Dominion, SaveEasy and nofrills stores across Newfoundland and Labrador during the Extra Helping Spring Food Drive of 2014.

The athletic performance-wear giant known for its commitment to innovation goes big in Manhattan, opening its newest and largest “brand house” location to date. With 10,000 sq. ft. of selling space, the store immerses customers in the Under Armour mystique and houses its most comprehensive assortment of men's, women's and children’s apparel, footwear and equipment in the country.

Dallas — SRS Real Estate Partners earned a silver U.S. MAXI Award at the Encore Hotel in Las Vegas during the ICSC RECon Convention. The awards are open to shopping centers, shopping center companies, specialty retailers, specialty leasing managers, marketing directors and general managers.

SRS received a silver Award in the B2B division of the Traditional Marketing category for its effective brand enhancement campaign.

New York -- Fast Retailing Co.’s Comptoir des Cotonniers division, a French fashion brand, has launched a new service, “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.

Thought-provoking presentations and forward-looking exchanges dominated the annual gathering of the Global Retail Marketing Association’s (GMRA) Executive Leadership Forum at the Don Cesar resort on St. Petersburg Beach, Fla.