Marketing Tactics

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

RadioShack has launched RadioShack Labs to support inventors and startups and boost new product innovation, offering a roadmap that takes them from concept to production to distribution.

The company teamed up with PCH, a respected leader in product innovation, to launch the labs. As part of the relationship, RadioShack intends to offer select PCH Access companies special retail terms, and create a direct path to up to 2,000 RadioShack stores and preferred positioning on radioshack.com.

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia. Focused on the jewelry charms business, Emma & Roe stands out for its bold but feminine visual stylings. Clean lines are accented with touches of elegance to balance Emma & Roe’s sophistication and moments of playfulness. The color palette features a signature berry color, complemented by a fresh, youthful bright pink and a neutral slate grey.

New York -- Home furnishings retailer West Elm has launched a wedding and gift registry that allows shoppers to register in stores, online or via smartphone app.

“Our customers have great individual style and definitely know how to party,” said Vanessa Holden, creative director of West Elm. “Our new wedding and gift registry features tips and tricks from some of our favorite partners, and it's the perfect tool to help couples design a home to suit their new life together or plan for any type of celebration.”

Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet  thanks to the company's new Disney Vile Villains themed bags.

Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.

Camp Hill, Pa. -- Rite Aid’s same-store sales rose 3.5% in May, boosted by a healthy increase in Rx sales.

The chain’s front-end same store sales increased 0.5%. Pharmacy same-store sales increased 5.0%. Total drugstore sales for the five-week period increased 2.5% to $2.48 billion, compared with $2.42 billion for the same period last year.

Prescription sales accounted for 68.0% of drug store sales, and third party prescription sales represented 97.4% of pharmacy sales.

From the 156-year-old Macy’s to the online startup Zady, Fast Company’s annual ranking of “The World’s Top 10 Most Innovative Companies in Retail” shows how diverse the retail landscape had become — and the changing nature of retail innovation.

Here’s a quick recap (I’ve added some comments following Fast Company’s qualifiers):

1. WARBY PARKER: For being the Warby Parker of Warby Parkers.

Petco and the San Diego Padres are opening the gates of Petco Park to man's best friend during their annual "Dog Days of Summer" event July 29, and throwing the first pitch will be Olympic silver medalist Gus Kenworthy, alongside his famous Sochi pooch.

Kenworthy gained notoriety not only on the slopes in the 2014 Winter Olympics, but off as well, as he made it his mission to save the stray dogs of Sochi and find them loving homes.