Marketing Tactics

Washington, D.C. -- The average person will spend $113.80 on neckties, tools, electronics and other special gifts for Father’s Day, slightly down from $119.84 last year, according to NRF’s 2014 Father’s Day Spending Survey conducted by Prosper Insights & Analytics. Total spending for the holiday is expected to reach $12.5 billion.

Undeterred by bad weather and competitive pressures that took a toll on its first quarter performance, Dollar General is pressing ahead with plans for 700 new stores, recently opened its 12th distribution center and believes its full year profit forecast is attainable.

Father’s Day is already the smallest of gift-giving holidays and this year Americans are expected to spend even less, according to the National Retail Federation’s (NRF) 2014 Father’s Day Spending Survey, conducted by Prosper Insights & Analytics.

The survey found that the average person will spend $113.80 on neckties, tools, electronics and other special gifts for dad, slightly down from $119.84 last year. Total spending for the holiday is expected to reach $12.5 billion.

New York -- Global brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.

Under the assignment, the firm will update the chain’s logo and redesign the interiors and exteriors of its convenience stores, which range in size from 2,000 sq. ft. to 3,500 sq. ft. Friendly Express stores, which also offer gasoline, are located in several different southeast Georgia communities, including Waycross, Jesup, Folkston, Brunswick, and St. Simons Island.

Sponsored by the National Confectioners Association, the 2014 Sweets & Snacks Expo hosted a sold out show at Chicago’s McCormick Place to an audience of more than 16,000 qualified industry professionals. The Expo, held May 20–22, is being touted as the confectionery and snack industry’s most successful, world-class event.

Freeport, Maine -- L.L. Bean announced it will open its first store in the state of Vermont, at Burlington Town Center.

The two-level, 18,290-sq.-ft. store is scheduled to open in October. It will feature an assortment of active and casual apparel and footwear, outdoor gear including hiking, fly-fishing, kayaking and camping products. It will L.L. Bean's 20th retail store outside of Maine.

By Bill Schild

To date Loblaw has donated more than $1 million and 323,000 pounds of food across Canada during the Extra Helping Food Drive, and is more than halfway to achieving its 2014 goal of $1.8 million and 1.8 million pounds of food.

Newfoundlanders have helped to replenish food bank supplies in the province with $27,721 and 26,940 pounds of food donated by customers and colleagues at Dominion, SaveEasy and nofrills stores across Newfoundland and Labrador during the Extra Helping Spring Food Drive of 2014.