Marketing Tactics

Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, is expanding its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

Fans of the beverage can pitch in to make a difference in their communities, and up to $150,000 will be donated to Wholesome Wave, a nonprofit that focuses on making fresh and healthy food affordable and accessible to all people.

Fairfield, Conn. - GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.

Charlottesville, Va. — Firehouse Subs has signed a 2,264-sq.-ft. lease for its first location in Charlottesville, Virginia — at 100 Shoppers World Court.

Divaris Real Estate’s Richmond, Virginia, office represented Firehouse Subs in the transaction. Divaris (www.divaris.com) has represented Firehouse in the site selection and lease negotiations for the majority of its Hampton Roads sites and for several locations in the greater Richmond area.

San Bernardino, California -- Plans are well underway to open two new state-of-the-art "Blue Ribbon" Stater Bros. Supermarkets in California, with one in Covina (Los Angeles County) and the other in Menifee (Riverside County).  

Destination XL Group has named Peter H. Stratton Jr. as SVP, CFO and treasurer, effective June 1. Stratton replaces John E. Kyees, who was serving as interim CFO, and will report to president and CEO David Levin.

Stratton has been serving as the company’s SVP of finance, corporate controller and chief accounting officer since Sept. 2009. He joined the company in June of the same year as VP of finance.

Los Angeles - Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform. GroupAd is a social media management platform that allows brands to identify and reward brand advocates.  

Canton, Mass. – The costs of converting its Casual Male XL banner to the DXL banner helped Destination XL swing to a net loss in the first quarter of fiscal 2014. The retailer reported a net loss of $3.5 million, compared to net income of $1 million last year.

For the quarter, total sales were $96.8 million, up 3% from $94 million in the first quarter of fiscal 2013. The increase in total sales was primarily due to an increase in same-store sales of 3.4%

Speedo USA has expanded its relationship with Sports Authority and is launching a Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.