Marketing Tactics

Seattle – The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. According to global analytics and insights firm Blueocean Intelligence, the top six digital and social media trends that will drive sales for retailers in the upcoming holiday season are:

Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

Coppell, Texas – An increase in selling, general and administrative (SG&A) expenses driven by growing costs of advertising, new stores and store support helped Alco Stores Inc. swing to a net loss of $7 million in the second quarter of fiscal 2014 from net earnings of $800,000 a year earlier.

Net sales dropped 6% to $110.7 million, from $117.7 million. Same-store sales declined 8.9%.

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.

Kmart has unveiled its annual Fab 15 holiday toy list, a week after Toys “R” Us announced its Fabulous 15.

To help drive sales, Kmart has also unveiled a "Trending Toy Ticker" at Kmart.com/Fab15. The ticker continually updates the top-selling toys as the season progresses to help shoppers keep up to date with the latest trends.

Dublin, Calif. – DD’s Discounts, a division of Ross Stores Inc. will open its first store in Louisiana on Sept. 27. The store is located in the Westside South Shopping Center in Gretna.

Including this new location, DD’s Discounts will operate approximately 150 locations in 14 states and is on schedule to complete its expansion plan to open approximately 20 locations in 2014.