Marketing Tactics

L'Oréal USA Women in Digital, a program that recruits, supports and promotes female entrepreneurs in technology, has announced the three new companies that have been selected as winners of its 2014 NEXT Generation Awards.

The winners — GLAMSQUAD, Jibo and Shareablee — were honored Thursday evening at an event in New York City hosted by athlete, fashion pioneer, actress and L'Oreal Paris spokeswoman Aimee Mullins, to celebrate both established and up-and-coming female leaders in technology.

Raleigh, N.C. -- Northwood Ravin has announced six new service retailers and restaurants for Bradford, the multi-use development in the northeast corner of Davis and High House Roads adjacent to the desirable Preston neighborhood of Cary, North Carolina.

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

Omnichannel investments are driving solid top line growth at Pier 1 Imports but having the opposite effect on profits as the company transitions to an integrated digital business model.

Lancaster, Pa. -- Auntie Anne’s Pretzels, the 1, 600-unit global franchise, has entered into a partnership with Meijer. In August, Auntie Anne’s opened its first Meijer franchise location, in Fort Wayne, Indiana.
 
Auntie Anne’s will continue to build its partnership with the Grand Rapids, Mich.-based retailer with two stores currently in the pipeline. The first is slated to also open in Fort Wayne later this year, with an additional location planned for Michigan in 2015.
 

New York -- Lululemon Athletica signed leases to open two new stores in the Soho section of downtown Manhattan, including its first-ever freestanding store for men, The Real Deal reported.

The men’s store will be located at 127 Prince Street. The women’s store will take space at 125 Prince Street.

Lululemon is on track to open some 45 locations this year.

Family Dollar is staying focused on making a difference in communities where it operates even as it remains the target of takeover battle between Dollar General and Dollar Tree.

The company has made a $458,000 donation to Feeding America, the nation’s leading domestic hunger relief charity. The amount includes donations from Family Dollar and customers at more than 8,200 Family Dollar stores during the retailer’s ‘Feeding Families, Fueling Hope’ campaign. The donation translates to more than 4.5 million meals for children and families in need.

New York -- The nation’s three largest off-price retailers (TJX, Ross Stores and Burlington) will see above-average growth, in the 6%-8% range, over the next five years, compared with 4% growth for the broader retail industry, according to a new report by Moody's Investors Service. The leaders in the space have thousands of vendor relationships and significant scale, so supply constraints aren't likely to hinder their growth, the report noted.