Marketing Tactics

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

New York -- Nearly three-quarters (74%) of U.S. households plan to spend money on Halloween-related items, according to the International Council of Shopping Centers (ICSC) Halloween Consumer Spending Survey. The total for Halloween-related spending is expected to be approximately $11.3 billion in 2014.

New York -- Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

Leading commerce platform Shopify is gearing up for its fifth annual Build A Business competition, which it touts as the world's biggest entrepreneurial contest encouraging anyone with a great business idea to start selling.

Retailers who are blazing the way forward for grocery-as-service are winning the e-commerce battle.
 
The grocery game is not for the faint of heart. It’s a crowded, complicated category, with players ranging from multi-national supermarket kings to ever-present local mom-and-pop markets. Operational nightmares include supplier management and famously miniscule margins. But it’s grocery’s unique complexities that have protected it from e-commerce.
 
Until now.
 

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.

By Gary Lee, InReality

Dole has teamed up with actress Ali Larter to introduce Dole Garden Soup, a premium line of packaged, ready-to-serve soups.

According to Dole, the line of soups — which is packaged in BPA-free boxes — has no preservatives or MSG, and is available in five low-fat, gluten-free and cholesterol-free varieties: Roasted Garlic Tomato Basil, Tomato Vegetable, Carrot Ginger, Southwestern Black Bean & Corn and Sweet Corn.