Marketing Tactics

Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.

Kroger is a member of the United States Hispanic Chamber of Commerce Million Dollar Club for the second consecutive year. The company was inducted in the $250 to $500 million annual expenditure category.

Arlington, Va. -- The Retail Industry Leaders Association (RILA) and global sustainability non-profit Forum for the Future have launched a project to empower sustainability initiatives, Retail Horizons. The project is being launched ahead of the RILA 2014 Retail Sustainability Conference held from Sept. 29 to Oct. 2, in Minneapolis. Click here for a two-minute video on the program.  

London - Shopitize, a U.K.-based provider of mobile, interactive shopping intelligence, is using Tableau's visual analytics to provide actionable insight into consumers' brand-specific shopping baskets. Shopitize is providing brand partners with access to real-time retail intelligence.

By John Bajorek, WD Partners

The only reason for time, Albert Einstein once observed, is so that everything doesn’t happen at once. While it still holds true for the rest of life, shopping is another story.

Seattle -- Amazon.com is expanding its relationship with Twitter. Amazon’s new #AmazonWishList allows customers to add items to their Amazon Wish List without ever leaving Twitter.

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Minnesota with an emphasis on Minneapolis and Mankato. Seven freestanding Dunkin' Donuts locations are planned to open during the next several years in the greater Duluth area.

To help fuel growth in Minnesota, special development incentives are available, which include reduced royalty fees for three years and up to $10,000 in local store marketing for stores that meet certain goals.