Marketing Tactics

When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.

The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.

St. Louis -- Nike, Apple, Samsung, Sony, and Walmart are the top five “most beloved” brands of millenials in a report by digital advertising agency Moosylvania. The 2015 Top 50 Millennial Brand Ranking Report is based on panel studies of 1,500 millennials (defined as aged 14 to 35).   

In what promises to be the most digital holiday season ever, Amazon has issued an appeal to shoppers who want to avoid busy parking lots, crowded stores and long checkout lines.

Amazon’s appeal to shoppers was made in conjunction with the release of the online retailers 2014 Holiday Toy List and compounds traditional retailers’ already challenging effort to generate traffic to stores during the holiday season.

Canton, Mass. –- Dunkin’ Donuts plans to open 40 new restaurants in Michigan during the next several years, in addition to more than 60 currently operating in the state. The retailer continues to recruit franchise candidates there with an emphasis on Flint, Lansing and Traverse City.    

A delayed start to the shopping season is causing consumers to postpone their holiday purchases until Thanksgiving weekend, according to the 2014 Holiday Purchase Intentions Survey from global information company The NPD Group.

Bay Shore, N.Y. -- MIA Concessions has deployed advanged digital signage in Miami International Airport’s (MIA)) South Terminal in the form of bilingual digital passenger assistants.   The technology, from Tensator, provides passengers with high-tech virtual shopping consultants and also serves as an advertising vehicle for shops and restaurants to reach high multi-lingual air travelers to Miami.  

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

Santa Clara, Calif. -- Intel debuted “The Intel Experience” in-store shops in 50 Best Buy locations nationwide. The hands-on “experience zone” gives shoppers the opportunity to try, explore and play with the latest, cutting-edge technologies from 3-D printing to digital disc-jockey remixing.