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Marketing Tactics

  • Frascotti named top toy exec at Hasbro

    Global branded play leader Hasbro, Inc. today announced the promotion of John Frascotti to the newly-created position of president, Hasbro Brands, effective immediately.

    In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the company’s global marketing and design and development teams.  By combining the teams, the company will continue to drive strong innovation, maximize operational efficiency, facilitate greater collaboration and streamline decision-making.

  • Martha and Meredith in 10-year tie-up

    Martha Stewart Living Omnimedia and leading publisher Meredith Corporation have entered into a decade-long partnership that is being described as transformative.

  • Report: Amazon, Sears remove swastika rings from websites

    Seattle –- Amazon.com and Sears Holdings Corp. have both reportedly removed men’s rings featuring the Nazi swastika emblem from their websites after public complaints. According to the Wall Street Journal, in both instances the items were sold by third-party vendors, but the companies handled the complaints differently.  

  • Survey: 63% of online shoppers never familiar with Alibaba

    Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

     

    Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).

     

  • Housewares get “inspired”

    A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

    The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.

  • Cushman & Wakefield | Commerce secures leasing assignment for Pawn Plaza in Las Vegas

    Las Vegas -- Cushman & Wakefield | Commerce has been awarded the leasing assignment for Pawn Plaza in Las Vegas, Nevada. The new retail project will be located along Las Vegas Boulevard next to the World-Famous Gold & Silver Pawn Shop, which is featured on cable channel History’s No. 1 show, “Pawn Stars.”  

  • IBISWorld: Halloween sales to reach $7.29 billion

    New York -- Total Halloween sales are expected to grow 3% to total $7.29 billion in 2014, due to improving economic conditions and employment levels. According to a new study from market research firm IBISWorld Inc., costume sales are expected to rise 6% to $2.76 billion, spurred by more theme parties and social media photo sharing.  

  • Survey: Millennials seek expert help

    Cincinnati –- Millennial consumers age 18-29 seek sessions with experts to assist the purchase process. According to U.S. consumer survey research conducted by LoyaltyOne in September 2014, 84% of Millennials said that being able to redeem rewards/loyalty program points for a session or consultation with a chef or nutritionist would motivate them to shop more with that grocer.  
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