Marketing Tactics

Livingston, N.J. -- The Fresh Market celebrated its official opening at The Village At Livingston with “cracking the parmesan,” a centuries-old art and company tradition. The store, which occupies 23,000 sq.ft  at the 93,000-sq.-ft. shopping center managed and developed by Eastman Companies, marks the upscale specialty grocer’s third location in New Jersey.  

Strong international growth offset a decline in domestic sales at WD-40 where the company produced its highest volume fourth quarter ever.

Total net sales for the period ended August 31, increased 4% to $97.6 million while full year sales increased 4% to $383 million. WD-40 has a strong international presence and the impact of currency exchange rates favorably impacted results. On a constant currency basis total net sales were $93.9 million for the fourth quarter and $377.7 million for the full fiscal year.

Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.   

Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.

Mississauga, Ont. -- Target Canada is opening three new stores Oct. 17, located in Ottawa, Ont; Sheridan Centre in Mississauga, Ont. and Polo Park in Winnipeg, Man. The opening of the three new stores marks the final stores scheduled to open in 2014 and brings the total number of Target Canada stores open across the country to 133.

 

Disney’s Frozen and Marvel’s Spider-Man characters are being used by the entertainment company’s consumer products group to get kids to eat more apples.
 

New York -- HGTV will launch “Santa HQ,” an immersive experience that transforms the traditional visit with Santa Claus into an interactive journey, at 10 Macerich malls across the country, starting on Nov. 4, and lasting through Dec. 24.  

Portland will be the proving ground this fall for a new mobile commerce initiative from Starbucks called Mobile Order and Pay that is part of the company’s broader effort to radically transform the retail experience.