Marketing Tactics

Fashion footwear brand Steve Madden cited a curious lack of significant fashion trends when it lowered its full year financial outlook after reporting a third quarter sales decline.

The company, which is known to be a trend-setting in the footwear world, said sales for the period ended Sept. 30 declined 0.7% to $392 million and indicated full year sales were likely to increase 1% to 2%.

Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.   

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

Cowan joins Gilt.com from Starwood Hotels and Resorts global digital business team where he ran digital experiences for nine global brands and Starwood's SPG loyalty program in multiple languages and countries around the world. 

Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

Leading retail display manufacturer Menasha and in-store beacon technology provider Shelfbucks have joined forces to create “Smart Displays” that put powerful new shopper marketing capabilities in the hands of retailers and brands.

Chicago -- More than 80% of shoppers visit three or more channels to carry out CPG shopping, according to IRI’s new Times & Trend report, “Channel Migration: The Road to Growth Has Many Lanes”.   

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
 

Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.