Marketing Tactics

By Bruce Leonard and John Cumbelich  

Macy’s is committed to giving back this winter through its “Buy 1 & We’ll Give 1” effort. Through October 26, Macy’s will donate one coat, up to 50,000 coats, to Clothe4Souls for every coat purchased in the men’s, women’s, juniors’ and children’s departments in Macy’s stores and on macys.com.

The joy of giving will also be a joy of saving, as Macy’s will offer 30-50% discount on a large selection of men’s, women’s and children’s coats during the campaign.

New  York -- West Elm, a division of Williams-Sonoma, will open a store in Washington, D.C. on Thursday, Oct. 23rd. Located in Logan Circle, the more than 14,500-sq.-ft. store will feature a curated selection of products made by artists located in the D.C. area through West Elm’s Local initiative, which taps into local entrepreneurship.   

Designer Cynthia Rowley and Staples today announced an exclusive work and home office collection that incorporates bold and artistic designs into everyday work and home spaces.   Cynthia Rowley Collection featuring visionary designs combined with new product finishes and treatments not typically seen in office accessories will debut at Staples stores nationwide beginning mid-Novermber.  

New York –- Online lingerie retailer Adore Me has achieved 300% year-over-year growth in revenue while using Dotcom Distribution fulfillment and logistics solutions. Adore Me has leveraged Dotcom’s capabilities to adjust to increasing order volume to promote rapid growth and customer satisfaction.  

A company called Artec Group has developed 3D software and hardware that creates a potential revenue opportunity for retailers by allowing users to create miniature replicas of themselves.

The company has introduced the Shapify Booth which is capable of creating a full scan of a person or object in 12 seconds and then producing a detailed 3D model called a “Shapie.”

Fashion footwear brand Steve Madden cited a curious lack of significant fashion trends when it lowered its full year financial outlook after reporting a third quarter sales decline.

The company, which is known to be a trend-setting in the footwear world, said sales for the period ended Sept. 30 declined 0.7% to $392 million and indicated full year sales were likely to increase 1% to 2%.