Marketing Tactics

Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

Dollar General has extended the deadline for Family Dollar shareholders to approve a buyout deal while it continues to recommend a “no” vote on a competing proposal from Dollar Tree.

Goodlettsville, Tenn. -- Dollar General Corp extended its $80-a-share tender offer to acquire rival Family Dollar Stores Inc. from Oct. 31, 2014, to Dec. 31, 2014, unless further extended. It is the second time Dollar General has extended its offer.     About 4 million shares, or some 3.6% of Family Dollar's total share capital of about 114 million, had been validly tendered into the offer as of Oct. 30, Dollar General said in a statement.  

San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users.  

Consumer electronics retailer Adorama is the latest company to join with Google Express to offer same day delivery in Manhattan.

Customers can now have their purchases of computers, tablets, smartphones, cameras, even TVs and home theaters, delivered right to their door on the same day they order. Google Express is currently offering a three-month free trial on eligible orders over $15 for new members or use the service for $4.99 per order on eligible orders over $15. 

San Francisco -- Ben & Jerry’s has opened its largest flagship to date, a 3,000-sq.-ft., two-story location in São Paulo, Brazil.     Designed by Tesser, a San Francisco strategic branding and design firm, the property showcases the company's social mission along with its iconic ice cream treats.   

General Mills has partnered  with GRAMMY Award-winning group Camila for the company's 2014-2015 Musica y Sabor campaign focused on connecting with customers in the Hispanic markets.