Marketing Tactics

San Jose, Calif. -- Verifone and MasterCard are providing Las Vegas taxi cab passengers with card-linked offers in a pilot program running from from Nov. 2-6. Targeted offers from merchants, in this case The Hard Rock Café on the Las Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing at the Las Vegas Motor Speedway, are displayed to taxi passengers on VNET–Taxi TV screens integrated with Verifone payment terminals.   

New York -- Saks Fifth Avenue’s flagship in Manhattan will unveil its holiday window display and light show on Monday, Nov. 24. Presented by MasterCard, the show will integrate LEDs, strobes, up-lights, video projections and music.   

Customers and Shop Your Way members can shop Black Friday deals at most Sears stores starting as early as 6 p.m. on Thanksgiving. Sears’ subsidiary Kmart, continuing a 23-year tradition as a destination for early-bird shopping, will open for 42 hours straight, from 6 a.m. on Thanksgiving to midnight on Black Friday.

New York --Forrester Research said Monday it expects U.S. online sales to reach $89 billion in November and December. That's up 13%, or about $10 billion, over a year ago. But Forrester analyst Sucharita Mulpuru noted that the expected growth is not as high as it could be due to a few unique constraints, including fewer days between Thanksgiving and Christmas, and capacity constraints in the already constrained carrier networks.

The most expensive undergarment, a bejeweled brassiere, is back at Victoria Secret this year and, for the first time ever, there are two of them. 

Goodlettsville, Tenn. -- Dollar General Corp extended its $80-a-share tender offer to acquire rival Family Dollar Stores Inc. from Oct. 31, 2014, to Dec. 31, 2014, unless further extended. It is the second time Dollar General has extended its offer.     About 4 million shares, or some 3.6% of Family Dollar's total share capital of about 114 million, had been validly tendered into the offer as of Oct. 30, Dollar General said in a statement.  

San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users.  

Dollar General has extended the deadline for Family Dollar shareholders to approve a buyout deal while it continues to recommend a “no” vote on a competing proposal from Dollar Tree.