Marketing Tactics

Denver -- Quiznos continues to expand its international development with growth into seven countries in Asia and the Middle East. This is the latest addition to an international development strategy to open more than 1,000 restaurants in more than 40 countries by 2020 and will widen the company footprint abroad through the help of international master franchisees.  

New York --Premium boot brand Sorel opened its first-ever pop-up, in Manhattan's Meatpacking District. The 3,300-sq.-ft. shop is designed in the brand's fashion-meets-utilitarian aesthetic. It features stark contrasts of black and white, and sleek and modern forms.

Hingham, Mass.-- Talbots Inc. will license APT’s software, including its Test & Learn and Market Basket Analyzer platforms, to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots will use APT’s Test & Learn approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis.

Technological advancements and shifting shopper expectations have prompted Meijer and GE Lighting to embark on a major merchandising and first-of-its-kind education initiative.

As incandescent bulbs continue to disappear, the retailer and its largest light bulb supplier are creating a new shopping experience which will help shoppers navigate the many new options available as they prepare for the longer winter nights.

New York –- Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year. According to the 2014 Nielsen Holiday Retail Sales Forecast, which surveyed more than 25,000 demographically representative American households in September, 25% of respondents had already started holiday shopping in September.

Menomonee Falls, Wis. -- Kohl’s Department Stores will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.  

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” 

The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world. 

Indianapolis –- Consumer electronics retailer Hhgregg Inc. swung from profit to loss in a generally difficult second quarter of fiscal 2014. Hhgregg reported a net loss of $10.38 million, compared to net income of $3.68 million in the same quarter the prior fiscal year. Net sales dropped 11% to $505.86 million from $568.31 million. Same-store sales declined 11.4%. Growing expenses and declining gross profit helped push the chain into the red.