Marketing Tactics

New York –- Online footwear retailer Zappos is ranked the simplest brand in the U.S. And that’s a good thing. According to the new Brand Simplicity Index ranking of U.S. brands from brand advisory firm Siegel & Gale, the top 10 list is dominated by retailers. The list includes Amazon.com at number two, Subway (#3), Pizza Hut (#4), Netflix (#5), Trader Joe’s (#6), Kroger (#7), McDonald’s (#8), Chipotle (#9) and Dunkin’ Donuts (#10).

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.  

Fort Worth, Texas -- RadioShack's Fix It Here same-day mobile repair service is now available in 31 stores in the Boston area. Fix It Here is available in more than 550 RadioShack stores in key markets across the nation, and RadioShack plans to rollout Fix It Here to 750 locations by the end of the year.  

New York –- For the upcoming holiday season, Macy’s is introducing the Holiday Arcade---in-store gifting shops that will launch at six Macy’s locations from late October through mid-November, including Macy’s South Coast Plaza in Costa Mesa, Calif., Macy’s Union Square in San Francisco, Calif., Macy’s Dadeland in Miami, Fla., Macy’s State Street in Chicago, Macy’s Herald Square in Manhattan, N.Y., and Macy’s Center City in Philadelphia. 

Blue Nile, the original online jeweler, has added a couple of gems to its roster with Sloane Street and Lisa Jenks joining the ranks of the Blue Nile Designer Collective.