Verifone and MasterCard pilot card-linked taxi offers

San Jose, Calif. -- Verifone and MasterCard are providing Las Vegas taxi cab passengers with card-linked offers in a pilot program running from from Nov. 2-6. Targeted offers from merchants, in this case The Hard Rock Café on the Las Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing at the Las Vegas Motor Speedway, are displayed to taxi passengers on VNET–Taxi TV screens integrated with Verifone payment terminals.



Offers can be selected and “clipped” (attached to the passenger’s MasterCard card) by scrolling the digital screens to view and select offers, swiping credit or debit cards or tapping mobile phones to secure Verifone payment devices to link the offers to MasterCard accounts (no payment or purchase obligation for selecting offers), and entering mobile telephone numbers to receive text message notifications.



Debit cards can be used for offers provided cardholders select the ‘signature,’ rather than PIN transaction option. Apple Pay may also be used provided the cab and merchant terminals have been enabled for Apple Pay. To redeem the offers, consumers use the linked card or device to pay at the selected merchants. Text messages immediately confirm the redemptions, and credits appear on card statements within days.



The platform requires no point-of-sale or technical integration. All transaction monitoring, redemption tracking and credit issuance is enabled utilizing card linked services powered by the MasterCard Rewards & Offers platform.