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Marketing Tactics

  • Sports Authority to host grand opening events for its new and improved stores

    Englewood, Colo. -- Sports Authority will host grand opening events for its new and improved stores in the Las Vegas area on Saturday, Nov. 8, at 8 a.m.  

  • Samsung brings the next little thing to retail

    Technology leader Samsung Electronics has introduced a new line of small interactive digital displays to replace printed posters and help brands and retailers  drive sales.

    The new 22 inch and 10 inch displays Samsung introduced to its Smart Signage product lineup are designed to drive increased interactivity thanks to Wi-Fi connectivity and touchscreen technology.

  • Brand Keys: Holidays sales to grow 4%; apparel/accessories top categories

    New York -- Retail sales this holiday season will grow about 4%, according to a survey by brand loyalty and customer engagement consultancy Brand Keys.   In the 2014 Brand Keys Holiday Shopping survey, 54% of consumers indicated they were going to start holiday shopping in November, “a trend we’ve commented upon for a number of years,” said Brand Keys founder and president Robert Passikoff.    

  • Saks holidays more festive than ever

    Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

    The Rockettes will perform on the opening night with a line of 36 dancers on the streets of Fifth Avenue.  The windows and light display presented exclusively by Master Card will continue throughout the holiday season.

  • Advancing the Wounded Warrior cause

    A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

    Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

  • Simon: Most holiday shoppers will visit malls

    Indianapolis -- More than eight in 10 (83%) of holiday shoppers will shop at the mall during the 2014 holiday season, and that percentage climbs to 89% of millennial shoppers age 18-33. According to the new "2014 Holiday Shopping Behavior Survey" from Simon, nearly nine in 10 (87%) respondents agree that "malls have the latest and hottest fashion and styles of the season."   

  • Kmart to stay open for 42 hours straight, starting at 6 a.m. on Thanksgiving

    Hoffman Estates, Ill. -- Sears Holiding Company joined the growing list of retailers with extended shopping hours on Thanksgiving and Black Friday.   Sears and Kmart stores will open on Thanksgiving Day, with Sears opening at its earliest time ever: 6 p.m, two hours earlier than last year. Kmart will open its doors for 42 hours straight, from 6 a.m. on Thanksgiving to midnight on Black Friday.

  • Amazon’s gadget gift guide

    Amazon made it even easier to find holiday gifts for technology lovers this year.   The company launched its annual Electronics Holiday Gift Guide (www.amazon.com/giftguide), a curated list of more than 500 top tech gifts of the season which features 3 times more deals than last year, with 10 deals on electronics items offered every day.

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