Marketing Tactics

The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.

New York -- U.S. households plan to spend an average of $538 on gifts this holiday season, up slightly from $528 last year, The Conference Board reports today. About 8% of consumers say they plan to spend more this year on holiday gifts, while approximately 32% plan to spend less. The remaining 60% plan to spend about the same as last year.  

Seattle -- Eddie Bauer is opening a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through Feb. 14, 2015 and transform into a permanent flagship store to reopen in spring 2015. The store is located in the Union Square area of Manhattan.  

Responding to the Ebola virus that has ravaged West Africa, RetailROI has launched a major campaign to help fight the disease in Liberia. Working with its partner charities operating in Liberia, including More Than Me and Love In Action, the #RetailFightsEbola campaign is rallying retailers, manufacturers and individuals to provide much-needed medical and hygienic supplies to Liberia.

RetailROI’s goals are two-fold:

Minneapolis -- The Opus Group announced the completion of four projects for St. Paul, Minnesota-based retailer Gander Mountain. Opus built three new 52,000-sq.-ft. Gander Mountain stores in Augusta, Georgia; Newnan, Ga. and Algonquin, Ill.; and managed renovations of the retailer’s 96,275-sq.-ft. store in Forest Lake, Minn.  

Glamour girl and a fashion mogul Paris Hilton has created a new fragrance to add to her $2 million fragrance portfolio.  A new scent With Love, Paris Hilton is dedicated to Hilton’s fans around the world.

From the scent to its gracefully designed bottle, With Love, Paris Hilton explores Hilton’s more sophisticated side, according to Harry Fremont, the perfumer of Firmenich fragrance house who created this new addition to Hilton’s fragrance collection.

Coca-Cola Life, a new reduced-calorie beverage with a blend of cane sugar and stevia leaf extract, is hitting the stores nationwide. 

Coca-Cola Life addresses the health concerns over sugary sodas.  The green-labeled can or bottle contains 35% fewer calories than Coca Cola Classic and is said to taste closer to the original than Diet Coke, which is sweetened with aspartame.  

Plano, Texas -- The J.C. Penney Co. Inc. will open stores and begin its Black Friday sale activities at 5 p.m. local time on Thanksgiving Day. The company announced its plans via a tweet on the official JCPenney news account.   This start time is an hour earlier than the 6 p.m. Thanksgiving opening time of competing department stores Macy’s and Sears, and three hours earlier than the 8 p.m. opening time Penney used for Thanksgiving 2013.