Marketing Tactics

Mateo, Calif. -- ShopRunner announced a new partnership with Alipay which will pave the way for Chinese online shoppers to buy directly from U.S. retailers’ ecommerce sites. Alipay is China's leading e-payments provider and is widely used by hundreds of millions of Chinese online shoppers.  

Walmart and Sam’s Club suppliers are in for a holiday treat of sorts when Sam’s Club hosts an upcoming meeting of the Bentonville Bella Vista Chamber of Commerce.

For the first time ever, the chamber’s Walstreet Speaker Series will be held in the expansive auditorium at Sam’s Club home office in Bentonville, Ark., with Walmart’s EVP of merchandising operations Scott Huff serving as the guest speaker.

Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

On Saturday, Nov. 15, Sam’s Club will host a one-day-only Holiday Savings Celebration featuring Black Friday pricing on featured technology, toys, apparel, jewelry and home goods items. Starting at 7 a.m. and exclusive to Sam’s Club members, families can fill their baskets in-club or online with top holiday picks while getting ahead of the typical Black Friday frenzy, according to Sam’s Club.

Framingham, Mass. -- Staples Inc. is launching holiday in-store, online and mobile deals starting Nov. 16 through Black Friday and Cyber Monday. In addition to discounts on a variety of items, Staples is offering an in-store and online price match guarantee, a new mobile app with a redesigned weekly ad page, daily deals on Staples.com, and shopping from in-store kiosks for items not available in the store.  

Alpharetta, Ga. -- Columbia Sportswear Company opened its first-ever store dedicated to its performance fishing gear (PFG) at the Avalon Mall in Alpharetta, Ga. Columbia’s PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers of all ages.   The 3,176-sq.-ft. store has a clean design, boutique feel and digital integration that includes an interactive knot-tying station.  

Shopko has launched an exclusive online optical line, Asher & Ivy, which the company says combines hipster attitude with a bit of “geek chic.”

“The Asher & Ivy exclusive eyewear collection is trend-forward, fresh and fun,” said Don Bye, vp of Shopko Optical Services.  “We are thrilled to introduce this new brand on our enhanced website.”  

Asher & Ivy Eyewear is available exclusively online, however, the eyeglasses can also be shipped to any local Shopko Eyecare Center.  

The Houston suburb of Richmond is home to Sam’s Club’s 80th location in Texas following the opening of a new unit there on Thursday, Nov. 6.

Sam’s Club now operates 20 clubs in the sprawling Houston market and the 80 clubs the retailer operates in Texas account for more than 12% of the 643 Sam’s Clubs in operation nationwide as of September 30.

Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.