Marketing Tactics

El Segundo, Calif. -- Skincare brand Murad has opened its first stand-alone retail store, on West 3rd Street in Los Angeles.   

Walmart and Sam’s Club suppliers are in for a holiday treat of sorts when Sam’s Club hosts an upcoming meeting of the Bentonville Bella Vista Chamber of Commerce.

For the first time ever, the chamber’s Walstreet Speaker Series will be held in the expansive auditorium at Sam’s Club home office in Bentonville, Ark., with Walmart’s EVP of merchandising operations Scott Huff serving as the guest speaker.

Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

On Saturday, Nov. 15, Sam’s Club will host a one-day-only Holiday Savings Celebration featuring Black Friday pricing on featured technology, toys, apparel, jewelry and home goods items. Starting at 7 a.m. and exclusive to Sam’s Club members, families can fill their baskets in-club or online with top holiday picks while getting ahead of the typical Black Friday frenzy, according to Sam’s Club.

Jeffersonville, Ind. --  A majority of consumers (88%) say free shipping makes them more likely to shop online, while 30% shop online to find the best deal possible and 20% to avoid holiday crowds, according to a new survey from omnichannel customer engagement technology vendor Accent.   Other notable findings include:  

Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.  

 

Retailers are well aware that good lighting is critical to visually rendering and calling attention to merchandise, including the role of color rendering. Light is made up of colors. For us to see an object as blue, that color must be present in the object and the light itself.

Most electric white-light sources don’t produce light with a balanced color spectrum, however. They’re manufactured with varying relative intensities of colors. This choice provides control of color appearance of the light source and how objects in the space appear.

Portland, Me. -- Charter Realty and Development announced that it has leased space to Dunkin Donuts at Westgate Shopping Center, located in Portland, Me.  Dunkin Donuts took 2,474 sq. ft. and will be joining Shaw’s, CVS, Anytime Fitness, Bank of America, TD Bank North and Advance Auto Parts.  

SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.