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Marketing Tactics

  • Babies ‘R Us launches omnichannel holiday promotion

    Wayne, N.J. –- Babies ‘R Us is offering a "Baby's First Christmas" Twitter Party as part of a broader omnichannel holiday promotional program. Those who follow @BabiesRUs on Twitter can join on Tuesday, Nov. 11, during a chat led by @CoolMomPicks, using the hashtag #FirstHoliday.   

  • Brixmor completes nine small-shop leases at Villa Monaco

    Denver -- Brixmor Property Group announced it has added nine new small-shop leases at Villa Monaco, dramatically improving the center's occupancy, enhancing the neighborhood center's merchandising mix and strengthening its position in the Denver market.  

  • Academy plans a happy Thanksgiving

    Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

    The $4 billion retailer said it was continuing its longstanding practice of not opening on Thanksgiving Day. Instead, leading up to Thanksgiving Academy plans to provide customers access to shop its Black Friday deals early through three major sales events – Early Access, Black Friday Starts Now, and Black Friday.

  • Periscope and Eversight partner for innovation

    Eversight, the provider of cloud-based software has partnered with Periscope, a McKinsey Solution, to bring promotion “Offer Innovation” to the retailers and consumer goods manufacturers in the U.S. and abroad.

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. 

  • FedEx Office expands print offering

    Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.  

  • LEDs Offer Enhanced Color Tuning

     

    Retailers are well aware that good lighting is critical to visually rendering and calling attention to merchandise, including the role of color rendering. Light is made up of colors. For us to see an object as blue, that color must be present in the object and the light itself.

    Most electric white-light sources don’t produce light with a balanced color spectrum, however. They’re manufactured with varying relative intensities of colors. This choice provides control of color appearance of the light source and how objects in the space appear.

  • Dunkin Donuts to open at Westgate Shopping Center

    Portland, Me. -- Charter Realty and Development announced that it has leased space to Dunkin Donuts at Westgate Shopping Center, located in Portland, Me.  Dunkin Donuts took 2,474 sq. ft. and will be joining Shaw’s, CVS, Anytime Fitness, Bank of America, TD Bank North and Advance Auto Parts.  

  • Sears says ‘yes’ to rugs

    SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

    The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.

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