Marketing Tactics

San Francisco – To serve the needs of tech-oriented holiday shoppers, “Wired” is opening a pop-up store in New York City and an e-shop at Los Angeles International Airport (LAX). The annual holiday pop-up in New York showcases items hand-selected by “Wired” editors and curators, and will be open Dec. 11-21.    

SC Johnson chief talks transparency SC Johnson CEO Fisk Johnson said his company wants to “lay it all out there” when it comes to transparency and greater disclosure in the consumer goods industry.

Speaking at the 2014 Consumer Specialty Products Association (CSPA) annual meeting, Johnson discussed the critical need for the industry to build trust so families can feel comfortable with and believe in the products they bring home. He also said the industry should be clear and fact-based in environmental discussions, and advocate for better regulation.

New York - Customer engagement is becoming an ever trickier proposition. Thanks to increasing connectivity and functionality of mobile and wearable devices, today’s consumers can enter an intensely personalized, stimulating and informationally rich virtual environment at a moment’s notice. Enticing them with omnichannel promotions is no easy task.  

Abercrombie & Fitch Co. has turned to a Sears veteran for leadership after longtime and occasionally divisive CEO Michael Jeffries abruptly retired.

Abercrombie announced it will be run by a newly created Office of the Chairman, which includes former Sears CEO and current non-executive chairman of Abercrombie; COO Jonathan Ramsden; Christos Angelides, who oversees the Abercrombie & Fitch division; and Fran Horowitz, who leads Hollister.

Martinez retired from Sears in 2000 after serving as chairman and CEO there for five years.

ECRM compared retail circular advertising in November 2013 vs. November 2014 and noted trends occurring across top retail chains. Home Depot added an additional Black Friday 2014 circular promoting appliances. Home Depot offered deep Black Friday 2014 discounts on microwaves. Staples increased circular pages by +38%, and featured an attractive “Free Kindle eReader with laptop purchase” and a $99 Asus laptop on the Black Friday 2014 circular front. Walgreens had little change in November circular metrics but CVS cut 9 pages; a 10% decline.

New York - In an abrupt move, Michael Jefferies, the longtime and often controversial chief of Abercrombie & Fitch, has retired as CEO and stepped down from the company’s board, effective immediately. His retirement caught the industry by surprise, particularly since it comes in the middle of the crucial holiday selling season.    

If you’re like me, and you were curious about how Black Friday hype translated into retail sales, your head is spinning right about now. Because the flurry of post-Black Friday news reports is packed with conflicting information, data that doesn’t seem to add up, and—perhaps unsurprisingly given those disparities—wildly variant conclusions about whether the Black Friday weekend was a “success” or a “disappointment” and about what is in store for the rest of the holiday season.

By Alex Romanov, iSign Media   The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store.