CBRE Group launches global brand positioning

Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.



“With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.



According to chief marketing officer Paul Suchman, the “Build on Advantage” brand positioning marshals CBRE’s collective strengths, which includes turning real estate into commercial advantages that yield transformational business value. “It is this insight that underpins our new brand positioning and drives our ambitions for CBRE,” said Suchman.



CBRE is executing the new brand positioning in its more than 350 offices globally.