Online player Rent the Runway to open third freestanding location

New York - Online marketer Rent the Runway has signed a lease to open a store in Chicago. It will be the third freestanding store for the company, with one in New York City, and one in Washington, D.C. The company also operates a shop inside the Cosmopolitan Hotel and Casino in Las Vegas.



Rent the Runway rents designer dresses for four days or eight days. Prices range from $30 to $450 for four-day rentals, depending on the dress. It also rents jewelry, handbags and other accessories.



The 2,940-sq.ft. Chicago store will feature a rotating selection of 900 dresses and 500 accessories that can be rented the same day on site. If a size is unavailable, however, Rent the Runway will ship the item to a customer's house. Rentals can be returned to the store, or shipped back.



Rent the Runway is expanding in other ways also: The retailer has launched a Netflix-like accessories rental service for $75 a month.