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Marketing Tactics

  • Starbucks Reserve Roastery and Tasting Room, Seattle

    Take a video tour of Starbucks's newest retail format, which will serve as launchpad for a 100-store premium coffee chain. 

  • Sales soar at Burlington Stores

    Burlington Stores Inc. CEO Tom Kingsbury reported an unexpected sales spike in the third quarter, prompting the company to enthusiastically boost its outlook for the year.

  • Kohl’s to keep stores open Dec. 19-24

    Menomonee Falls, Wis. – Consumers who want to shop at odd hours to avoid dealing with holiday crowds will have plenty of opportunities at Kohl’s. Kohl’s Department Stores will keep its doors open for more than 100 hours straight from 6 a.m. on Friday, Dec. 19 through 6 p.m. on Christmas Eve, Wednesday, Dec. 24.  

  • Guildford Town Centre reaches out to consumers with 3 Tier Logic

    Surrey, Canada - Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement. The center retained 3 Tier Logic, a wholly-owned subsidiary of 3TL Technologies, to use its Platform3 technologies to drive consumer foot traffic, gather in-depth data about shoppers, and increase social media engagement.  

  • RadioShack gets ‘weird’ for the holidays

    Eighties sensation Weird Al Yankovic is offering RadioShack a new hope for the holidays.

    Yankovic is appearing in the chain's holiday ad campaign called "Gift Smart.” In the ad, he sings his own unique take on the holiday song “Toyland.”

    "He's tech-savvy, smart and a social media guru," said RadioShack chief marketing officer Jennifer Warren. Yankovich has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."

  • Phillips Edison adopts LOC Card to enhance customer engagement

    Cincinnati - Phillips Edison & Company announced a partnership with the LOC Card, a consumer engagement platform from LOC Enterprises which allows customers to participate in merchants’ loyalty programs and access their data and information from each program all in one place.    

  • FirstData: Retail dollar volume up 5.3% Thanksgiving through Cyber Monday

    Year-over-year (YOY) retail dollar volume from Thanksgiving through Cyber Monday grew 5.3%, a decrease from last year’s growth of 7.4%, according to First Data 2014 SpendTrend Holiday Shopping Spend Analysis, which examined consumer spending from more than one million merchant locations over the five-day period.Similarly, retail transaction growth was 5.0% compared to 6.0% in 2013.  

  • Report: Mobile shoppers prefer Sundays

    A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.

    "Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.

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