HSN looks to score with Shaq

HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line.

HSN and O’Neal will be selling a new collection near and dear to his heart: DRONE Precision Timepieces, a range of men's and women's watches.

A portion of all proceeds will go to support the Wounded Warrior Project, which honors and empowers wounded service members and their families – a valued cause for O’Neal, who grew up on an army base (his father was a sergeant in the U.S. Army) and an organization that aligns with the mission of HSN Cares.

"We're thrilled to welcome Shaquille O'Neal back to HSN and expand our current watch portfolio with the addition of his exquisite DRONE Precision Timepieces," said Anne Martin-Vachon, Chief Merchandising Officer for HSN. "The collection arrives just in time for the holidays and offers both men and women sophisticated, yet wearable pieces that are the perfect gift for those who seek attainable luxury."

The DRONE collection for men features detailed oversized cases, intricate dials and military inspired designs, while the women's collection exudes a sophisticated and fashion-driven aesthetic, built to accompany any active lifestyle. Distinguishing features include fine leathers, quartz precision, carbon fiber, stainless steel, mother of pearl, and Crystals from Swarovski. The collection ranges in price from $149- $295.

The watches are already on sale at hsn.com.