Marketing Tactics

Menomonee Falls, Wisconsin - Kohl’s Department Stores has gotten in on the non-stop holiday shopping action by promoting itself as the place to be for “A Sale So Big We’re Open Non-Stop” beginning 6 a.m. on Friday, Dec. 19 through 6 p.m. on Christmas Eve, Wednesday, Dec. 24.   

Home furnishings retailer West Elm announced it is teaming up with Kate Spade Saturday to launch an exclusive collection of furniture, bedding, rugs and home accessories.

The Kate Spade Saturday + West Elm collection is Kate Spade Saturday’s first home collaboration and will be available in West Elm stores in the United States and Canada and on westelm.com in early January.

Kraft Foods Group Inc. says that CEO Tony Vernon plans to retire later this month, and the company has named Chairman John Cahill as his successor.

Vernon will retire on Dec. 27, the last day of the company's fiscal year. He will stay on as a senior adviser through March 31 and as a director until the company's next annual meeting in 2015.

Bentonville, Ark. – “Super Saturday,” the Saturday before Christmas (Dec. 20), looks to be a super day for retailers. According to an in-store customer survey conducted by Wal-Mart Stores Inc. on Dec. 13, 36% of consumers plan to shop that day.  

Seattle - Starbucks Corp. anticipates record purchases of Starbucks gift cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. In 2013, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute.  

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

New York - The Brits are no slouches when it comes to holiday advertisements.

The competition between British retail giants to come up with the most compelling TV ad grows more intense every holiday season.

This year, the biggest initial buzz was created by Sainsbury, with its depiction of the famous Christmas truce on the battlefields of World War I.

New York – Every retailer wants to acquire new customers, but not every retailer knows how to draw them in. According to new retailer and consumer survey data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services, 60% of retailers admitted they lack reliable data to support effective targeting of new customers for acquisition purposes.