Marketing Tactics

Franklin, Tenn. - Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.  According to a new study from IHL Group, “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America.  

Las Vegas - Through Dec. 31, Miracle Mile Shops at Planet Hollywood Resort & Casino is broadcasting a series of special holiday greetings from prominent Las Vegas personalities, headliners and show cast members on its LED screens at the heart of Las Vegas Boulevard.

Grand Rapids, Mich. - Meijer made the holidays very merry for 213 unsuspecting customers recently when those shoppers received a big surprise upon checkout – their entire shopping cart filled with gifts and groceries given to them as a holiday gift.

During the “Very Merry Meijer” event, one customer at each of the retailer's 213 stores across the Midwest was randomly selected on Dec. 13 to receive their purchases free.

Every retailer wants to acquire new customers, but apparently not every retailer knows how to draw them in. New data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services show that a whopping 60% of retailers admitted they don't have a good process in place for effectively targeting new customers.

In addition, 85% of retailers are in search of ways to add value to their retail offering outside of discounts, promotions and /or loyalty programs.

Looking to capitalize on the crafting craze, Jo-Ann Fabric and Craft Stores is partnering with the Craft Retail Group to launch TV programming dedicated specifically to crafting.

The “TV shopping experience” with daily featured shows is scheduled to launch Dec. 29.

 

Los Angeles - When it comes to making online selections, Christmas shoppers are better late than never. A survey released by Bizrate Insights, a division of Connexity, found that many shoppers are still making online holiday purchases, even though there are only a few days left before Christmas. In fact, only 17% of shoppers have finished their Christmas shopping.  

Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded.

The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.