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Marketing Tactics

  • Target using bloggers to promote new plus-size offerings

    New York -- Target Corp. is launching a brand new plus-size line, Ava & Viv, which will be sold both online and in stores starting on Feb. 22.

    While this is not Target's first foray into plus-size fashion, the news does signify a new direction for the store. Not only does Ava & Viv boast a broad range of sizes, it was also created with great style in mind, something that previously seemed like less of a priority for the brand.

  • Solid Gold and Petco team up to donate $500K

    Solid Gold pet food is partnering with Petco to donate an estimated $500,000 of premium pet food to selected pet charities nationwide.

    The program kicked off earlier this month at more than 1,300 Petco locations across the U.S. finalize the placement of Solid Gold's new package design.

  • Accenture: Consumers switch brands more than ever before

    New York - U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels. According to new research from Accenture, 56% of consumers report that the number of brands they consider has increased significantly in the past 10 years, and 46% believe they are more likely to switch providers compared to 10 years ago.

  • Target hires bloggers to push plus-size line

    Target may have ruffled some feathers in the past with what some considered a lack of plus-size offerings. But the retailer seems to be making up for it now.

    Target says it is launching a brand new plus-size line, Ava & Viv, which will be sold both online and in stores starting on Feb. 22.

  • Most toy retailers had Merry Christmas

    The popularity of Disney’s Frozen license and a final surge of spending allowed most U.S. toy retailers to grow sales this past holiday season, according to new data from NPD.

  • Chuck E. Cheese’s kicks up omnichannel promotion

    Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

  • Walmart launches in-store tax refunds in cash

    Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

    Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.

  • Study: Mobile coupon redemptions exceed norms

    Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

    The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:


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