Marketing Tactics

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Online home furnishings retailer Wayfair is leveraging Sherwin-Williams’ color technology for a whole new user experience on wayfair.com.

The retailer plans to integrate Sherwin-Williams’ color matching technology throughout the wayfair.com shopping experience, allowing shoppers to browse paint colors alongside more than 2 million products in furniture, décor and bedding.

Washington, D.C. -- Total holiday sales, which include November and December sales, increased 4% to $616.1 billion, the highest since 2011, according to the National Retail Federation. The total was in line with NRF’s projected forecast of 4.1%. In addition, non-store holiday sales grew 6.8% to $101.9 billion.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Shoppers are ready to spend this spring thanks to a precipitous decline in gas prices and an expectation that prices will stay low.

A new study suggests that most Americans are optimistic about the economy, thanks to the continuing slide in gas prices. A survey of gas consumers found that 57% of Americans are optimistic, including nearly two-thirds (65%) of those ages 18-34.

With two Pixar movies hitting theaters this year — Inside Out (June 19) and The Good Dinosaur (November 25) — Disney Consumer Products has a slate of innovative new toys in the works for retailers.

Both movies will have robust toy lines from Japaneses licensee TOMY, whose innovative approach, strength in international markets and ability to reflect Pixar’s unique storytelling in its product lines made them the ideal choice for Pixar Animation Studios’ most exciting year yet, the company said.

Whole Foods Market plans to cater to the health-focused community of obstacle racers with a new omnichannel partnership.

The natural and organic foods supermarket will connect with consumers via Spartan Race’s “Food of the Day” platform, beginning in 2015. Spartan Race is an obstacle racing company that facilitated over 130 races in 17 countries last year.

By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting