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Marketing Tactics

  • Talbots to open in January at reinvigorated Wayside center

    Burlington, Mass. -- Talbots will open a new store on Jan. 30 at Wayside, in Burlington, Massachusetts, according to Wayside’s management and leasing firm The Wilder Companies.

    The opening of the 9,300-sq.-ft. Talbots, which features all three of the brand’s concepts -- Talbots, Talbots Petites, and the first Talbot Woman in the market -- is part of a multi-phase revitalization that is nearing completion at the open-air retail center.

  • Sportsman's Warehouse offers military discount

    Sportsman’s Warehouse will honor those serving in the U.S. military and public safety occupations with a special promotion.

    On Military and Public Safety Appreciation Day, Jan. 24, 2015, the stores will offer discounts of up to 20%. Firearms, ammunition, optics and electronics will be offered with a 10% discount.

  • Toys ‘R’ Us will exchange unsafe toys

    Wayne, N.J. – The “Island of Misfit Toys” from the legendary Rudolph the Red Nosed Reindeer holiday special has nothing on Toys “R” Us. Toys "R" Us is running its 10th annual "Great Trade-In" event that lets customers exchange potentially unsafe, old and second-hand cribs, high chairs, car seats, strollers and other items in exchange for savings on a new item.

  • Report: J.C. Penney turns page on sales strategy

    The obituary for the printed retail catalog might have been a bit premature, if J.C. Penney is correct.

    The retailer is reportedly bringing back its big glossy paper catalog after new evidence surfaced suggesting that print catalogs drive sales, the Wall Street Journal reports.

  • Report: J.C. Penney to resurrect catalog

    Plano, Texas – Meet the new catalog, same as the old catalog. The J.C. Penney Co. Inc. is reportedly bringing back its print catalog, often referred to as the “big book,” which the retailer discontinued in 2010.

  • Chuck E. Cheese’s kicks up omnichannel promotion

    Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

  • Walmart launches in-store tax refunds in cash

    Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

    Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.

  • Walmart and Virgin offer sinful wireless savings

    Walmart and Virgin Mobile USA are teaming up on an aggressive effort to grow sales by leveraging the popularity of shared mobile data plans.

    The companies have launched the industry’s first no-contract data sharing plans, available exclusively at Walmart.

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