Marketing

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.

New York - Kate Spade & Co. is naming Emilia Fabricant as executive VP, president of North America, effective June 29. In this role, Fabricant will oversee the company's North America business, with responsibilities across all distribution channels, and will report to Craig A. Leavitt, CEO.  

Los Angeles – Creative agency Saatchi & Saatchi is making three key executive changes. Julie Michael has been named president of Team One, Saatchi & Saatchi's fully integrated premium, luxury and aspirational brand agency, effective Aug. 1.

Shopper marketing firm Saatchi & Saatchi X has promoted one of its senior executives to be its next president.

Hangzhou, China – Chinese e-commerce company Alibaba Holding Group Inc. will reportedly pull the plug on its 11Main U.S. specialty e-commerce site. According to TechCrunch, Alibaba plans to fold 11Main into New York-based social shopping platform OpenSky.

Dufftown, Scotland - Providing customers with their own unique experience with the brand is of the upmost importance to Scotch whisky provider Glenfiddich. The company is using interactive technology to let customers located in Thailand virtually tour the Glenfiddich Distillery located in Dufftown, Scotland.

CVS Health has selected a DigitasLBi executive to be its next marketing chief.