Marketing

CVS Health has selected a DigitasLBi executive to be its next marketing chief.

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

Woonsocket, R.I. -- Norman de Greve will join CVS Health as chief marketing officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise.  

Currently, de Greve is president of the Boston and Detroit offices of the DigitasLBi marketing agency. de Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting.
 

Seattle - Nordstrom Inc. has appointed Tanya Domier, CEO of Advantage Sales & Marketing LLC (ASM) to the company's board of directors. Her addition brings the total number of directors to 14 and the number of independent directors to 11.

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.

New York - Kate Spade & Co. is naming Emilia Fabricant as executive VP, president of North America, effective June 29. In this role, Fabricant will oversee the company's North America business, with responsibilities across all distribution channels, and will report to Craig A. Leavitt, CEO.  

Los Angeles – Creative agency Saatchi & Saatchi is making three key executive changes. Julie Michael has been named president of Team One, Saatchi & Saatchi's fully integrated premium, luxury and aspirational brand agency, effective Aug. 1.