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Marketing

  • CVS Health giving stores beauty and health makeover

    New York -- CVS Health is rethinking every aspect of its store to ensure that it not only reflects the company’s broader commitment to healthcare and but also delivers on what customers have come to expect from its pharmacy locations. The move comes on the heels of its decision more than a year ago to pull the plug on tobacco products and rebrand the company as CVS Health.

  • Happily Eva after for New York & Co.

    Customers have responded so well to New York & Company’s collaboration with Eva Mendes that the retailer has extended its deal with the Cuban-American actress.

    Launches in 2013, the Eva Mendes Collection features five seasonal assortments and 11 unique deliveries a year, which feature apparel and accessories.

  • Former Wal-Mart exec new co-owner of New York retailer

    New York -- A former executive from Wal-Mart Stores has joined up with a real estate executive to expand New York City-based luxury home décor retailer Gracious Home.

    Dottie Mattison who served in a variety of executive roles from 2006 to 2010 at Wal-Mart, including senior VP and general manager of the apparel global merchandising center and chief merchant of Walmart.com, has teamed up with David Mitchell to buy a majority stake in Gracious Home for an undisclosed price. Mattison will serve as CEO and Mitchell as chairman.

  • Ex-Walmart exec is new co-owner of N.Y. retailer

    A former Walmart executive has joined with a real estate executive to expand New York City-based luxury home décor retailer Gracious Home.

  • Kroger does it again

    Cincinnati -- Kroger Co. on Thursday reported a big increase in its first quarter profit and its 46th consecutive quarter of positive identical supermarket sales growth, excluding fuel.

    “Our results show the power of our Customer 1st Strategy," stated Rodney McMullen, chairman and CEO, Kroger. "Our associates are making a difference for our customers by providing excellent service and product quality and selection, and we continue to improve the shopping experience by bringing technology and digital capabilities to our business.

  • Trans World parent company names new merchandising chief

    Albany, N.Y. - Scott Hoffman has been named chief merchandising officer of Trans World Entertainment Corp., owner of the FYE music/video/video game chain. In his new role, Hoffman will be responsible for overseeing all aspects of merchandising strategy.

  • Eddie Bauer comes to Legacy Place center in Massachusetts

    Dedham, Mass. – The Legacy Place shopping center is opening an Eddie Bauer location on July 2. The Legacy Place store will feature outerwear, apparel, footwear, gear, and accessories for men and women.

    “Eddie Bauer not only enhances the overall merchandise mix of the center, it also adds another reason to make Legacy Place your first choice shopping destination” said Beth Winbourne, general manager, Legacy Place.

  • Look what else he got at Jared

    Jared is introducing an exciting luxury retail experience that aims to shake up the jewelry shopping category.

    The retailer is opening its very first Le Vian by Jared store at the Roosevelt Field Mall in New Jersey. The store will be the only place in the world where shoppers can explore all of upscale brand Le Vian’s offerings: from jewelry and timepieces to handbags and scarves, with carefully curated in-store boutiques devoted to each category, all celebrating the attention to detail and innovative design for which the Le Vian brand is known.

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