Marketing

Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.

Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

Blue Nile, the original online jeweler, has added a couple of gems to its roster with Sloane Street and Lisa Jenks joining the ranks of the Blue Nile Designer Collective.

Cleveland, Ohio –- The Sherwin-Williams Company had a strong third quarter of fiscal 2014, with net income growing 24% to $326.24 million from $262.97 million in the same period a year earlier. Net sales climbed 10% to $3.15 billion from $2.85 billion.  

Englewood Cliffs, N.J. -- LG Electronics USA has selected Ugam's Brand Intelligence solution to help manage its brand reputation and channel relationships in the U.S. consumer electronics industry. Ugam's technology and services will support LG's commitment to deliver a superior customer experience by enforcing compliance with its pricing policy.  

New York -- Brixmor Property Group Inc. has provided an update on its ongoing program to maximize value in its shopping center portfolio. These initiatives involve upgrading its centers' merchandise mix with strong, best-in-class anchors to drive higher sales, traffic and small shop leasing, while elevating center appeal to improve rent levels and shopping center net operating income.   

Cincinnati -- Macy’s and Bloomingdale’s stores plan to open in Abu Dhabi, United Arab Emirates (UAE) in 2018 as part of a strategic partnership with Al Tayer Group LLC, a UAE-based company with diversified businesses. This will be Macy’s first international store location and the second for Bloomingdale’s.   

Beijing, China -- Alibaba Group is rebranding its Taobao Travel online travel business as an independent business and brand named “Alitrip.” Alitrip will be another marketplace platform under Alibaba Group with a new independent web domain, www.alitrip.com.   

Minato, Japan –- Japanese telecom/technology investment firm Softbank is reportedly planning to invest $10 billion in Indian e-commerce players during the next 10 years.   According to TheStreet.com, Softbank’s investments will include $627 million into Indian e-commerce platform Snapdeal.  

Carle Place, N.Y. –- 1-800-Flowers.com reported a net loss of $4.58 million for the first quarter of fiscal 2015, a slight improvement from the $4.64 million net loss reported in the same quarter a year earlier. Expenses drove the company’s net loss.