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Marketing

  • Report – Google studies color effect on consumers

    Mountain View, Calif. – Google Inc. is reportedly studying the effect color has on consumer purchase decisions, among other issues. According to Reuters, the company has found a clear link between color and employee satisfaction with their workspaces, and is still in the early stages of research.  
  • Dunkin’ Donuts opens 6 stores in Miami

    Canton, Mass. – Dunkin’ Donuts opened six new restaurants and remodeled one location with existing franchise partners during the last several weeks in  the Miami-Fort Lauderdale market. Currently, there are more than 150 Dunkin' Donuts restaurants located throughout the area.    In total, there are more than Dunkin’ Donuts 150 restaurants in the Miami-Fort Lauderdale market.
  • Study – Restaurant revenue drops post-Thanksgiving

    San Francisco – In the last several years, restaurant revenue declined 22 to 45% during the post-Thanksgiving holiday period. According to a study across quick-serve, fast casual, and fine dining chains by customer engagement solutions provider Thanx Media Inc., the average restaurant experienced a 27% revenue decline in December, as compared to that year's monthly average.   
  • QVC promotes merchandising exec to QVC Germany CEO

    West Chester, Penn. – QVC has named Mathias Bork to the position of CEO of QVC Germany, effective Jan. 1, 2015. Bork will be responsible for overseeing QVC's operations and growth in the Germany market.   Bork succeeds Steve Hofmann, CEO of QVC Europe, who has held the role of interim CEO of QVC Germany since the end of 2013. Bork will continue to report to Hofmann.   
  • Bebe names Wiggett permanent CEO

    Brisbane, Calif. – Bebe Stores Inc. has named Jim Wiggett, who has been serving as interim CEO since June 2014, as permanent CEO and member of the board of directors. Wiggett is a 40-year retail and business veteran.  
  • Sherwin-Williams paints store No. 4,000

    After announcing new partnerships with HGTV and Lowe’s, as well as three consecutive quarters of record growth, Sherwin-Williams is celebrating another milestone.

    The company announced it is opening its 4,000th store in Sewickley, Pa.

  • Sherwin-Williams predicts strong sales in ’14, ‘15

    Cleveland – The Sherwin-Williams Co. is predicting healthy sales growth for this year and next year. For the full year 2014, the company expects consolidated net sales to increase approximately 9% compared to full year 2013.  
  • Hooters plans real estate with Forum Analytics

    Atlanta - Hooters of America is partnering with Forum Analytics for a customized real estate planning and market-optimization solution. The collaboration will allow Hooters real estate operations make real-time, data-driven decisions by allowing users to share market data and sales forecasts, as well as impact estimates and site packet materials via SIMMS Online, Forum’s proprietary mapping, reporting and analytic platform.   
  • HSN looks to score with Shaq

    HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line.

    HSN and O’Neal will be selling a new collection near and dear to his heart: DRONE Precision Timepieces, a range of men's and women's watches.

  • J&J hires former P&G president

    Former Procter & Gamble group president Jorge Mesquita has been hired by Johnson & Johnson as worldwide chairman of its consumer companies. 

    Mesquita, 53, will serve on the corporation’s management committee, lead the consumer group operating committee and report to Sandi Peterson, group worldwide chairman.

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